We are a Boutique online fashion label established in 2003. Dana Ashkenazi specializes in marketing and selling women's clothing, casual dresses, shirts, pants. An overall total look. We aim to provide a wide range of high quality, trend basedfashion, with top notch customer service, to our vast clientele all over the world. Serenity - is the buzzword in the brand's philosophy. Our goal is to promote an effortlessly chic total look.